EMMA Blog Marco López 2/27/26 Marco López 2/27/26 Marketing Principles for Event Marketers: Foundational Frameworks to Build an Event Strategy for Stronger Measurement Read More Dax Callner 10/14/25 Dax Callner 10/14/25 Demand Event Sustainability Data Read More Dax Callner 9/25/25 Dax Callner 9/25/25 Does Event Sustainability Still Matter? Use Data to Make the Case… Read More Dax Callner 8/27/25 Dax Callner 8/27/25 Standardizing Event Sustainability Metrics Read More Kalon Welch 8/4/25 Kalon Welch 8/4/25 Using AI to Eliminate Bias from Measurement Results Read More Richard Lloyd-Williams 7/10/25 Richard Lloyd-Williams 7/10/25 Don’t Mistake It for Small: Measuring the Impact of Product Sampling in Experiential Read More Dax Callner 11/11/24 Dax Callner 11/11/24 Employee Event Measurement: EMMC Guidance Read More Matt Sincaglia 8/30/24 Matt Sincaglia 8/30/24 Using Lead Analysis to Measure Event Impact Read More Dax Callner & Matt Sincaglia 6/24/24 Dax Callner & Matt Sincaglia 6/24/24 Experiential Measurement Terminology Read More Dax Callner 4/29/24 Dax Callner 4/29/24 Is Net Promoter Score a credible event metric? Read More Dax Callner 3/25/24 Dax Callner 3/25/24 The Costs of Event Measurement Read More Dax Callner 2/22/24 Dax Callner 2/22/24 Measuring DEI for Events Read More Raihan Abedin 1/16/24 Raihan Abedin 1/16/24 EXPERIENTIAL MARKETING MEASUREMENT COALITION ANNOUNCES STRATEGIC PARTNERSHIP WITH EVENT MARKETER Read More Dax Callner & Matt Sincaglia 12/12/23 Dax Callner & Matt Sincaglia 12/12/23 EMMC 2023 Year End Review Read More Matt Sincaglia 11/28/23 Matt Sincaglia 11/28/23 Understanding Measurement Can Advance Your Career Read More Dax Callner 10/27/23 Dax Callner 10/27/23 The Value of Social Value Read More Dax Callner 9/28/23 Dax Callner 9/28/23 Let’s Get Human Read More Dax Callner 8/28/23 Dax Callner 8/28/23 The Facial Analysis Problem Read More Matt Sincaglia 7/27/23 Matt Sincaglia 7/27/23 The Trouble With Engagement Read More Amanda Lane and Dax Callner 6/28/23 Amanda Lane and Dax Callner 6/28/23 Clocked Out: Rethinking Dwell Time Read More Older Posts
Marco López 2/27/26 Marco López 2/27/26 Marketing Principles for Event Marketers: Foundational Frameworks to Build an Event Strategy for Stronger Measurement Read More
Dax Callner 9/25/25 Dax Callner 9/25/25 Does Event Sustainability Still Matter? Use Data to Make the Case… Read More
Richard Lloyd-Williams 7/10/25 Richard Lloyd-Williams 7/10/25 Don’t Mistake It for Small: Measuring the Impact of Product Sampling in Experiential Read More
Dax Callner & Matt Sincaglia 6/24/24 Dax Callner & Matt Sincaglia 6/24/24 Experiential Measurement Terminology Read More
Raihan Abedin 1/16/24 Raihan Abedin 1/16/24 EXPERIENTIAL MARKETING MEASUREMENT COALITION ANNOUNCES STRATEGIC PARTNERSHIP WITH EVENT MARKETER Read More
Dax Callner & Matt Sincaglia 12/12/23 Dax Callner & Matt Sincaglia 12/12/23 EMMC 2023 Year End Review Read More
Matt Sincaglia 11/28/23 Matt Sincaglia 11/28/23 Understanding Measurement Can Advance Your Career Read More
Amanda Lane and Dax Callner 6/28/23 Amanda Lane and Dax Callner 6/28/23 Clocked Out: Rethinking Dwell Time Read More
