What is the Event Marketing Measurement Association?
EMMA is a non-profit membership organization driving credible, consistent measurement across events and experiences. We believe consistent, outcome-focused measurement is critical to protecting and growing the industry.
Our Mission
The Event Marketing Measurement Association exists to protect and grow the event industry through credible measurement approaches.
Standardization
Standardized approaches and data to create global benchmarks.
Education
Training to help marketers leverage best-practices to credibly measure events and experiences.