Advancing Event & Experiential Measurement
The Event Marketing Measurement Association brings together industry leaders to improve how events and experiences are measured.
What is EMMA?
EMMA is a non-profit standards, advocacy and education organization dedicated to improving how events are measured.
We bring together brand and agency professionals, event technologists and marketing leaders to move event and experience measurement forward, as one community.
EMMA has announced our upcoming Measurement Certification Course, anticipated to launch in early September.
Join our notification list for updates.
Measurement is critical to protecting and growing the industry
Our work focuses on creating clear measurement standards and benchmarks. We provide practical, actionable education for anyone responsible for demonstrating impact and improving all types of events and experiences.
We believe that consistent performance and impact-focused measurement is essential to strengthening, protecting, and growing the events industry.
Access EMMA
Access exclusive content, industry insights, and practical resources to improve event measurement.
Access guides, research, and the latest discussions shaping event measurement.
Support the advancement of event measurement while connecting with leading brands, agencies, and event professionals.
Join The EMMA Community
➔ Exclusive Measurement Guides
➔ Industry Discounts
➔ Valuable Networking
➔ Expert Insights
“The EMMC is uniting the industry to build a shared measurement language, one that elevates experiential marketing's impact, unlocks new value, and sets the foundation for the next era of data-driven brand experiences.”
Gordon Stake
Managing Partner, Event Marketing Partners, EMMA Member
Our Mission
Our work focuses on creating clear measurement standards and benchmarks. We provide practical, actionable education for anyone responsible for demonstrating impact and improving all types of events and experiences.