Advancing Event & Experiential Measurement
The Event Marketing Measurement Association brings together industry leaders to improve how events and experiences are measured.
What is EMMA
EMMA is a non-profit standards, advocacy and education organization dedicated to improving how events are measured.
We bring together brand and agency professionals, event technologists and marketing leaders to move event and experience measurement forward, as one community.
Measurement is critical to protecting and growing the industry
Our work focuses on creating clear measurement standards and benchmarks. We provide practical, actionable education for anyone responsible for demonstrating impact and improving all types of events and experiences.
Our work focuses on creating clear measurement standards and benchmarks. We provide practical, actionable education for anyone responsible for demonstrating impact and improving all types of events and experiences.