The Event Marketing Measurement Association (EMMA) is a nonprofit industry association dedicated to the promotion of standardized methods and metrics for the measurement of events and experiences.

We partner with brands, agencies and other like-minded organizations to help develop, educate, inform and connect professionals in the event and experiential marketing industry.

As an all-volunteer, not-for-profit organization, we raise money through membership dues, sponsorships, and other initiatives related to our mission.

Organizational Membership And Sponsorship Opportunities:

EMMA offers a range of opportunities for organizations. These include:

For more information on organizational opportunities with the EMMA, please email christopher.kappes@eventmeasurement.org.

As a 501(c)(3), any donations or sponsorship of EMMA may be tax deductible.  Please contact your tax advisory professional to inquire.