The Event Marketing Measurement Association (EMMA) is a nonprofit industry association dedicated to the promotion of standardized methods and metrics for the measurement of events and experiences.

We partner with brands, agencies and other like-minded organizations to help develop, educate, inform and connect professionals in the event and experiential marketing industry.

As an all-volunteer, not-for-profit organization, we raise money through membership dues, sponsorships, and other initiatives related to our mission.

Organizational MEMBERSHIP AND Sponsorship Opportunities:

EMMA offers a range of opportunities for organizations. These include:

  • For an annual donation of $5,000, corporations (brands) can place an individual on our Brand Advisory Board (EMMA BAB). The EMMA BAB meets twice per year to discuss relevant topics, help develop programs and strategies, and provide guidance to our leadership and operating Board of Directors. The Executive Committee of the EMMA BoD would organize and moderate each AAB Meeting. There can be up to 12 members of the EMMA BAB at any one time and spots are only vacated when a current member elects to step down. Organizations can hold no more than one seat on the BAB.

    Benefits include:

    • Representation on the BAB

    • Invitation to all EMMA events and conferences (2 passes per board seat)

    • Logo and/or name recognition on all EMMA materials

    • Logo and/or name recognition on the EMMA website

    • First refusal on webinar co-sponsorship (with an agency partner)

    • First refusal on speaking engagements and panel participation at EMMA events and conferences

    • Free tuition for one individual to gain EMMA educational certification (101 Level Curriculum)

    • Two free individual memberships

    • Early access to all EMMA publications, research studies and benchmarking data

    • Additional sponsorship or marketing initiatives at discounted rates

    • And many other benefits.

  • For an annual donation of $5,000*, Agencies and Suppliers in the Event and Experiential Marketing industry can place an individual on our Agency Advisory Board (EMMA AAB). The EMMA AAB meets twice per year to discuss relevant topics, help develop programs and strategies, and provide guidance to our leadership and operating Board of Directors. The Executive Committee of the EMMA BoD would organize and moderate each AAB Meeting. There can be up to 12 members of the EMMA AAB at any one time and spots are only vacated when a current member elects to step down. Organizations can hold no more than one seat on the AAB.

    Benefits include:

    • Representation on the AAB

    • Invitation to all EMMA events and conferences (2 passes per board seat)

    • Logo and/or name recognition on all EMMA materials

    • Logo and/or name recognition on the EMMA website

    • First refusal on webinar co-sponsorship (with a brand partner)

    • First refusal on speaking engagements and panel participation at EMMA events and conferences

    • Free tuition for one individual to gain EMMA educational certification (101 Level Curriculum)

    • Two free individual memberships

    • Early access to all EMMA publications, research studies and benchmarking data

    • Additional sponsorship or marketing initiatives at discounted rates

    • And many other benefits.

  • Program Sponsors can donate to support a particular EMMA program or initiative. This includes the following:

    • Educational Certification Program

    • Annual Survey

    • Website / Newsletter / Emails

    • Research Studies

    • Benchmarking Tool

    • And others…

    If desired, a Program Sponsor can work in EMMA to develop and implement a custom program or initiatives to that aligns to their brand or agency goals. Proposals for specific programs will be reviewed by the operating committee of the EMMA. For more information and to submit a proposal, please contact: info@eventmeasurement.org

  • EMMA hosts several live and virtual events each calendar year. Each of these events offers several levels of sponsorship opportunities with various levels of investment and benefits. For more information about a particular event, please see the EMMA calendar of events. If there is an event that you would be interested in sponsoring, please contact: info@eventmeasurement.org for more information and a sponsorship prospectus.

    • Annual Conference

    • Webinars

    • Lunch & Learns

    • Networking Events

    • And others…

  • As a not-for-profit, volunteer organization we rely on the collective support of those brands, agencies and like-minded organizations that share our passion for measurable marketing outcomes. In addition to the above Sponsorship Programs, EMMA takes both cash and in-kind donations to support the annual operating fund. If you are interested in supporting the EMMA and our mission, please contact us at info@eventmeasurement.org.

  • If you do not see a sponsorship opportunity that aligns to your needs, please contact us at info@eventmeasurement.org. We are happy to work with you to develop a program or initiative that aligns to your overall objectives and needs.

For more information on organizational opportunities with the EMMA, please email christopher.kappes@eventmeasurement.org.

As a 501(c)(3), any donations or sponsorship of EMMA may be tax deductible.  Please contact your tax advisory professional to inquire.