EMMA Event Measurement Certification
Event measurement training for marketers at all levels
EMMA's Event Measurement Certification course is the industry’s most comprehensive event measurement training, and the only one offering a certification in event measurement.
Designed for event and marketing people at all levels – from professionals beginning their event measurement journeys to seasoned marketers who want to up their measurement game.
The course features 13 modules, ranging from the fundamentals of measurement through credible data collection and reporting.
Created by leaders at EMMA, with practical experience measuring events for brands like Amazon, Meta, Google, Toyota, American Express, HSBC, KPMG, Mars, Bayer and many others. It has been developed in collaboration with Storycraft Lab.
Insight into course content
Course content includes instruction and practical exercises to reinforce knowledge. Each module also includes a short exam to test knowledge retention.
Register for Event Measurement Certification and get the skills you need to effectively and efficiently measure events and experiences, along with a certification you can add to your professional profile.
Pricing
EMMA has ensured that access to the course financially accessible. This course is available globally - registration fees will be calculated in local currencies as needed.
$149 USD for EMMA members
$399 USD for non-EMMA members
“We are democratizing access to critical knowledge that has been the domain of specialists like me for too long, it’s time to give everyone access to measurement tools and expertise - ultimately helping the industry to unlock its true potential.”
EMMA founder and President Dax Callner
