Board of Directors
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Dax Callner
Senior Strategic Consultant & Founder
EMMA
As a strategic leader across a number of agencies, Dax Callner has over 20 years of experience developing programs for some of the world’s leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft and many others. His work has included multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events.
Formerly, the Strategy Director at UK-based agency Smyle, Dax is currently a senior level strategic consultant to agencies and clients throughout North America and the UK. He founded the Experiential Marketing Measurement Coalition (EMMC) in 2018.
John Capano
Managing Director
The Ev&Ex Agency
John brings over 20 years of experience across multiple marketing disciplines including event, experiential and digital marketing. John is the Managing Director of The Ev&Ex Agency, one of EM’s Top 100 Agencies. Before that he was Senior Vice President, Client Development at Impact XM and General Manager / Head of Global Strategy at the George P. Johnson Company. John has served high-profile clients including AT&T, Disney, Intel, Invisalign, Samsung, Southwest Airlines, Toyota and others. John’s passion is in developing strategies that will help clients grow their businesses profitably and sustainably. He has deep experience across multiple verticals including B2B technology, automotive, healthcare/medical and professional/business services.
Matt Sincaglia
VP, Strategy & Analytics
Red Peg
Matt is a 14-year marketing and communications veteran. He oversees consumer insights, brand strategy, trendspotting, measurement, data analytics, and new business development at RedPeg Marketing. He focuses on identifying how brands can best reach their target audience and how to optimize program performance by being data informed. Through his guidance and leadership, RedPeg has earned dozens of industry awards, including a Top 10 Most Innovative Companies award from Fast Company.
Matt has served on the EMMC Board of Directors since 2020.
Katie Streten
Head of Creative Strategy
WRG
Katie has worked in digital and physical experiences for more than 15 years. Before joining VMLYRCommerce, Katie was the Head of Strategy for Imagination's Ford account. She has worked in B2B and B2C across multiple sectors, delivering strategy for everything from stunts to brand homes, VR immersions to influencer campaigns. With the privilege of working on award-winning teams, she has won awards including BAFTA, the Ex Awards and The Drum and speaking at SXSW.
Katie has served on the EMMC Board of Directors since 2020.
Gina DeVito, CMP, CSEP, DES
Director, Partnerships & Brand Activation
Indeed
Gina DeVito is an event marketing leader with more than 20 years of experience scaling global event programs that drive measurable business impact. As Director of Strategy & Operations, Partnerships & Brand Activation at Indeed, she leads initiatives focused on impact measurement, event technology, integrated marketing, sustainability, and operational excellence across a global portfolio of B2B and B2C experiences.
Gina’s diverse career spans agency, brand, and vendor roles, providing a well-rounded perspective on the evolving events ecosystem. A big-picture thinker with a multifaceted skill set, she is passionate about advancing industry standards in event measurement and leveraging technology to deliver more effective in-person and virtual experiences.
Howard Givner
CEO
Heathcote Advisory Group
Howard has successfully built and sold three businesses in the events industry, and has advised over a dozen other industry CEOs on M&A and growth strategies. He was the founder and CEO of the Event Leadership Institute, a provider of training and resources for meeting planning, event marketing and hospitality professionals, which was acquired by PCMA in 2023.
He also led the US division of Grass Roots Meetings & Events, which was sold to BCD Meetings & Events in 2018, and was the founder and president of Paint the Town Red, an event agency which he subsequently sold to Global Events.
He advises corporate event teams, event agencies and other businesses on growth, innovation, measurement, strategy and M&A. Howard is a frequent industry speaker, writer and educator on a broad range of topics.